Marketing Manager

Founded in 2010, POP MART (SEHK: 9992) is a culture and entertainment company chiefly focused on creating designer toys. Setting the trends in collectable toy design and shopping experiences. We own our success to our creative design, gifted collaborators, emphasis on storefront, and our incredibly dedicated team. As a company, POP MART aims to bridge gaps and bring positive exchanges between cultures.

What You Will Achieve

• Fully execute retail marketing strategy through promotional programs, tactic commercial and gifting offerings, retail events, and customer events, based on HQ marketing strategy and Europe/France marketing & retail calendar to drive for maximum synergy
• Plan and develop unique campaigns to support new product launches and core re-promotes and meet/exceed sales expectations
• Monitor ongoing promotion effectiveness and refine promotion mechanism
• Implement the local retail marketing calendars and deliver local promotional programs within the retail channels (stores, distributors, e-commerce platforms)
• Ensure the development of price ladders, new product opportunities, brand advertising and promotions, strategic and other materials are in alignment with brand direction and strategy
• Lead in-store promotion & event budget, planning & execution to drive sales & brand building
• Explore new channels and ideas on promotion and third-party collaborations to generate and drive business growth
• Formulate support strategies for program bulletins and propose product and sample forecast usage plans to achieve marketing objectives

What You Will Need

• Bachelor’s Degree with a focus in Marketing, Business or equivalent
• Minimum of 5 years retail marketing experience from MNC, preferably in the Fashion/Retail or consumer goods sectors
• Demonstrated track record of brand business building, collaboration and leadership, and solid experience in market data analysis is required
• Pleasant, creative, pro-active and a passion for excellence
• Good business acumen, logical mindset, and willingness to take up new challenges
• Strong interpersonal skills; creative and attention to details
• Excellent command of English & Chinese language is a strong plus

What We Offer

• We provide market-competitive packages
• Opportunities to learn and lead: we provide on-the-job training to ensure employees are equipped with the most up-to-date skill sets and knowledge
• Career development: we work with you to advance your career through short-term assignments, relocations, and new experiences