Field Marketing Specialist - France

Fortinet (Nasdaq: FTNT) secures the largest enterprise, service provider, and government organizations around the world. Fortinet empowers its customers with complete visibility and control across the expanding attack surface and the power to take on ever-increasing performance requirements today and into the future. The Fortinet Security Fabric platform can address the most critical security challenges and protect data across the entire digital infrastructure, whether in networked, application, multi-cloud or edge environments. Both a technology company and a learning organization, the Fortinet Network Security Institute has one of the largest and broadest cybersecurity training programs in the industry. Learn more at https://www.fortinet.com, the Fortinet Blog or FortiGuard Labs.

To accompany our exponential growth in France, Fortinet EMEA Marketing is seeking a Field Marketing Specialist in the IT Industry to help further expand our customer and market footprint in France by focusing on brand awareness as well as lead and pipeline building activities.

The right candidate for this role combines strategic thinking and tactical execution skills.

Based in the Paris office (La Défense), this position will report to the Senior Regional Field Marketing Manager – Southern. The Field Marketing Specialist will also work closely with the Field Marketing Manager France to understand the sales targets, priorities and collaborate with various EMEA marketing departments.

Main Responsibilities

• Develop and drive integrated marketing programs which consist of best practice marketing mix elements that generate quality prospects
• Leverage and help localizing a repeatable and systematic set of programs to drive demand with the right balance between in country and global campaigns
• Manage key marketing activities like lead gen campaigns, events (virtual and physical), industry conferences and sponsorships
• Provide reporting and analysis on Field Marketing Activities
• Work closely with the French BDR team to have a good lead follow up
• Other duties in assisting the marketing team

Social Media and Digital

• Work with the EMEA marketing teams for design, marketing automation, online demand gen and tracking, analysis
• Support on Social media posts on the activities

Profile / Education / Experience

• At least 5 years’ experience in IT Marketing/high-tech, preferably IT-Security
• Complete understanding and demonstrated track record across all tactics, with integrated marketing, communications, and PR tactics to drive the pipeline: digital campaigns, call out campaigns, event management, high-touch tactics, etc
• Strong ability to synthesize information from various channels
• Demonstrated success in driving marketing campaigns
• Strong business acumen
• Ability to work cross-functionally to plan and execute successful marketing programs
• Ability to manage the planning and execution of programs in a deadline-driven environment
• Positive attitude, strong work ethic, responsive, strong organization and communication skills
• Knowledge of CRM/sales/email automation systems and how to maximize them for efficient lead distribution and reporting (SFDC or any other automation tool experience a plus)
• Mother tongue French, good English
• Communication skills, both written and oral
• Proficient use of MS Office applications

#LI - EV1

Full time